3ND generation

DONTSTOP Architettura dealt with the ideation of the brand identity and shop set-up of 3ND clothing chain. The office DONTSTOP followed the client from the development of the concept design to the realization of the stores of this Brand. The layout is characterized by modular metallic structures that can be combined to configure a flexible layout.

The curtains at the top of the exhibitors regulate the functional areas and create a sense of uniformity within the space.

The visitors of the sportive center Giacinto Facchetti are welcomed by the new image.
The program of work includes the completion of the renewal of the identity of the Sports Centre by replacing the specific indications along all paths.
The new signage has a highly recognizable character. New indications highlight the accesses to the center and the logotypes on the main buildings emphasize the identity of the place connected with the team and the company, while the system of graphic signage makes clear the orientation in the campus.

The redevelopment project of the historic AC Milanello Sports Center begins with the characterization of the main building. The interventions involve reception spaces, service to the first team and those dedicated to guests, thus renewing the identity of one of the most important clubs in the world.

The project represented the first stage of Dontstop architecture consulting for the AC Milan Club.

3ND GENERATION is a young reality born in the world of fashion retail, proposes collections always im line with the latest trends at accessible prices. Dontstop architettura took care of developing the new company’s Retail Identity, developing its all-round corporate image: exhibitors, display materials in-store events, logo, signage, packaging, bags and all the details necessary for effective communication with the public.

Adidas originals raises adicolor, its most iconic apparel collection and chooses to do so through a special collaboration with YOOX, the leading lifestyle online store in the world.

Dontstop architetettura in collaboration with Adverteam participated in the project that gave rise to the adicolor pop-up store.

Dontstop took care of the design and identity of the building’s skin that reinterprets the guidelines of the adicolor brand, dematerializing the surface and reflecting the Milanese context in a play of light and transparency.

Today, rail travel means undergoing a fluid experience in space and time, in a continuous process from departure to arrival that includes decisions, movement, and the journey time itself. The Casa .italo project is the tangible result of this concept. The physical space is actually constituted of the overall image, the services offered, and the underlying principles. The idea is that all the surfaces visible to travellers in transit are physically transformed into an interactive and communicative interface that defines the interiors within stations.

From an incredible and extremely complete collection of objects relating to the history of football, Barley Arts exposition has articulated a performance that allows the visitor, through an immersive experience of great emotional impact, to participate to an exciting challenge for the construction of their own personal team of champions.

GOAL! is a total experience able to involve the visitor in a different way and to meet all kinds of fans, from the young enthusiast eager to live football as an active game, all the way to the expert which may find stories and precious.

The internal graphics project for the New Gym in Appiano Gentile is part of the “Branding Appiano” intervention. The project is characterized by a series of great sportsmen’s aphorisms placed on the walls perimeter associated with blue and black shapes and FC Internazionale emblems. The project recall the team’s colors.

The first museum of football in Milan could only overlook the central Vittorio Emanuele II Gallery. Within this unique framework, the “Stringa d’oro” museum shows in over 400 square meters the most loved sport of Italians through a thematic path that sees the selection of the best 25 players in history who have interpreted the best features necessary to obtain the “Stringa d’oro” prize  – to the most beautiful football pass of the season. The exhibition design, graphics and merchandising project are all signed by the Dontstop studio.

The project concerns the common parts of hotel chains’ Nuo Hotel based in Beijing. The concept design follows the research begun with the “Wine Design Bank” project and configures a semi-private space where   the customer is welcomed in an elegant space where fine wines and nice furniture fine room in a interesting exhibition on history and geography of wine. The concept design dialogues with the lines of furniture already present within the hotel, configuring a contemporary look to the lounge area.