GRAPHICS – NEW FC INTERNAZIONALE GYM

The internal graphics project for the New Gym in Appiano Gentile is part of the “Branding Appiano” intervention. The project is characterized by a series of great sportsmen’s aphorisms placed on the walls perimeter associated with blue and black shapes and FC Internazionale emblems. The project recall the team’s colors.

The San Siro Store – Official merchandising is a store that allows the stadium to have a space at the height of the San Siro international sports facility. The design and layout project includes an intervention on all the spaces of the store which has two views over the playing field. The project reflects the identity story of the corporate image, making the common areas of the two different teams within the store recognizable.

The proposal for a communication campaign for the new San Siro Store opening involves 7 intervention sites that lead from the underground to the new store.

As part of the redevelopment of the San Siro stadium at the 2016 CLF, Dontstop architettura has designed the new graphic and signaling system for the orientation of visitors within the sports facility. The need to optimize the operations of a large number of different substrates and surfaces has suggested the adoption of a system of adhesives signals capable of guiding the viewer from the outside of the gate up to its place in the stands.

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