3ND generation

DONTSTOP Architettura dealt with the ideation of the brand identity and shop set-up of 3ND clothing chain. The office DONTSTOP followed the client from the development of the concept design to the realization of the stores of this Brand. The layout is characterized by modular metallic structures that can be combined to configure a flexible layout.

The curtains at the top of the exhibitors regulate the functional areas and create a sense of uniformity within the space.

3ND GENERATION is a young reality born in the world of fashion retail, proposes collections always im line with the latest trends at accessible prices. Dontstop architettura took care of developing the new company’s Retail Identity, developing its all-round corporate image: exhibitors, display materials in-store events, logo, signage, packaging, bags and all the details necessary for effective communication with the public.

Adidas originals raises adicolor, its most iconic apparel collection and chooses to do so through a special collaboration with YOOX, the leading lifestyle online store in the world.

Dontstop architetettura in collaboration with Adverteam participated in the project that gave rise to the adicolor pop-up store.

Dontstop took care of the design and identity of the building’s skin that reinterprets the guidelines of the adicolor brand, dematerializing the surface and reflecting the Milanese context in a play of light and transparency.

The project concerns the common parts of hotel chains’ Nuo Hotel based in Beijing. The concept design follows the research begun with the “Wine Design Bank” project and configures a semi-private space where   the customer is welcomed in an elegant space where fine wines and nice furniture fine room in a interesting exhibition on history and geography of wine. The concept design dialogues with the lines of furniture already present within the hotel, configuring a contemporary look to the lounge area.

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